My background is in psychology, which shapes how I approach everything — from early-stage research and behavioural frameworks to interaction design and scalable design systems. I don't just deliver UX artefacts; I help organisations understand their users, align around a direction, and build products people actually want to use.
I work as an independent consultant, embedded in cross-functional teams or alongside agencies, from strategy through to delivery. Recent clients include WWF, Salvation Army, Boehringer Ingelheim, the Motor Insurers' Bureau, and Drinkaware.
What I bring:
I work as an independent consultant, embedded in cross-functional teams or alongside agencies, from strategy through to delivery. Recent clients include WWF, Salvation Army, Boehringer Ingelheim, the Motor Insurers' Bureau, and Drinkaware.
What I bring:
- Strategic UX leadership on complex, ambiguous briefs
- Behavioural insight and research that drives real design decisions
- End-to-end delivery — from discovery and concept to prototyping and dev hand-off
- Design system thinking built for scale and accessibility (WCAG 2.2)
- Stakeholder alignment across senior, cross-functional, and international teams
- Behavioural insight and research that drives real design decisions
- End-to-end delivery — from discovery and concept to prototyping and dev hand-off
- Design system thinking built for scale and accessibility (WCAG 2.2)
- Stakeholder alignment across senior, cross-functional, and international teams
At Boehringer Ingelheim, I led UX strategy for a global digital transformation programme supporting 53,000+ employees — resulting in a 12% uplift in personalisation engagement and recognition as the most engaging digital platform in the Swoop Analytics 2025 benchmark.
I hold an MSc in User Experience Design (Distinction) from Kingston University and a BSc in Psychology from the University of Surrey.
If you're working on something that needs strategic UX thinking, get in touch.
I hold an MSc in User Experience Design (Distinction) from Kingston University and a BSc in Psychology from the University of Surrey.
If you're working on something that needs strategic UX thinking, get in touch.
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